Growth designer
Hi, I’m Deeba.
I turn user behaviour into clearer journeys, smarter experiments, and product experiences built to grow.
Showing 11 all portfolio cards.
About Me
Capabilities
What I bring
- UX Research
- Experimentation & Optimization
- Information Architecture
- Data & Analytics
I like finding the friction.
I’m a growth-minded designer who gets curious when a journey isn’t working.
I use research, behavioural data, and experimentation to understand where people get stuck, then turn those signals into clearer flows, stronger information architecture, and scalable design patterns.
A little more about me
I’m naturally curious, a little obsessive about clarity, and usually the person asking one more “why?” before jumping to a solution.
From signal to system
How I turn evidence into better experiences
Find the friction
User research, analytics, CSAT, and behavioural signals.
Frame the opportunity
Journey mapping, information architecture, prioritization, and product strategy.
Test the direction
Prototypes, usability testing, and A/B experiments.
Build for scale
Accessible patterns, design systems, and documentation.
