Reducing theme park wait times through personalized wayfinding
My role: Project Management · UX Design · User Research · Usability Testing
Problem
Theme park visitors often spend a significant portion of their visit waiting in long queues, limiting how much they can experience—especially when they only have a few hours at the park. Our research reinforced the problem, with 85.4% of surveyed park visitors reporting that they had skipped a ride because of long wait times.
Solution
Route+ is a personalized in-park wayfinding experience created in collaboration with Rogers 5G Innovate Lab. The application builds routes around a visitor's ride preferences, dislikes, available time, and current wait times, helping them make better use of their visit.
Through iterative prototyping and usability testing, we expanded the experience to account for real-world needs such as customizing routes, surfacing lower-wait-time opportunities, and connecting family members through registered wristbands.
From research insight to an adaptable park experience
